Writing an enticing, marketing-savvy description for your book can be a challenge, but there are tricks and tips to get it done right. Your book’s description is vital to getting a new reader to click the Buy link. This requires thinking like a marketer and advertiser, which can be difficult for many writers.

This episode has a few tips and ticks to find and test keywords to use in your book description and a hack that helped me learn how to write one.