Authors and writers need to be on FaceBook. It’s a fact. And everything we post is part of our brand and platform. Everything. Which means authors and writers need to learn marketing skills and make strategic, or at least, mindful decisions about what they post and marketing best practices.

How long is too long for a Facebook post? What’s the best or optimal number of characters for better engagement? You may be surprised. I was! I did some digging in this episode and share my research about the best number of characters for FaceBook posts.

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