Taglines are like bait. They try to hook the reader. An author needs to spend time crafting a great tagline and book hook to get potential readers interested enough to read the back of book blurb. A catchy phrase entices and summarizes what your book is all about. T
he best book hooks do it in a few words. Taglines and book hooks are needed for book promos, marketing, and capturing the main premise of your book.
Many new writers struggle with writing an enticing catchy phrase for their books because we think like authors not marketers. In this episode, I share 20 tips for writing a tagline and book hook.
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